Create Buzz with Professional Real Estate Photography

Jul 2, 2020

98% of homebuyers said photos were the most useful tool for shopping real estate (Ben Accinelli / Asset Based Lending). Say it louder for the people in the back of the room. 98% of homebuyers said PHOTOS were the MOST USEFUL TOOL FOR SHOPPING REAL ESTATE.professional real estate photography

As an agent, it is your job to show off a listing in the best way possible whether it’s on MLS, social media, Zillow or other marketing outlets. Professional real estate photography can give your listing that extra mojo to bring in the right buyer.

Who do you hire to take the photos? Are they an expert in real estate photography or is it someone you know with a nice camera? When choosing your photographer it is important to understand what a professional photographer does versus what an amateur photographer produces.

Look at the photo below. An amateur photographer (Left) can capture this image. However, a professional photographer will be able to deliver the best quality of that same image (Right). Knowing how to properly edit and highlight the home comes down to an expert and their knowledge in using equipment and technology properly.

Having professional photos will not only create content for marketing use but will help sell listings much faster. Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description. (The Wall Street Journal). That’s 60% more engagement! Photos allow the potential homebuyer to decide if this home is somewhere they can see themselves living.

Creating a high caliber listing package including professional listing photos, neighborhood amenities, aerial shots, and twilight photos is becoming the de facto standard for top agents. When it comes down to it, agents who hire professional photographers earn twice as much commission as those who do not (inman.com). This speaks volumes because it is clear that having professional photos impact your bottom line as an agent.

Keen Eye Marketing is Charleston’s top choice for full-service production since 2009. Call or email us for a custom proposal for your listings or contact us to schedule your next project.

 

professional real estate photography

Authored By:

ANDREW
LASSITER

CREATIVE DIRECTOR
& OWNER

Authored By:

ANDREW
LASSITER

CREATIVE DIRECTOR
& OWNER

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